Our clients are Build-to-Rent (BTR) and Hotel Operators...
... who aim to boost their revenue quickly without any capital expenditure.
... who seek to achieve a robust Return on Investment (ROI).
... who value data-driven decisions over guesswork.
... who are time-poor and need efficient solutions.
Consider your current approach to setting BTR prices. Can you accurately answer these questions?
What are the rent differentials between your various apartment types?
How do you know these rent differentials are optimised?
How many new tenants do you expect month by month for the next year, for each type of apartment, based on your current rent schedule and market rents?
How would a 5% or 10% increase or decrease in rents affect your tenant acquisition?
Do you charge new tenants the same as existing ones? Should you? How would a change in this approach affect your business?
What proportion of tenants will renew their leases given their tenure, your current rent schedule, and market rents?
How would a 5% or 10% increase or decrease in renewal rents impact tenant retention?
If you're unsure about any of these questions, it's time to consider a more data-driven pricing strategy.
Embracing scientific pricing can enhance your business more than any other initiative.
Price Wizard helps you answer all these questions and more. Our software analyses your data, combines it with tens of millions of data points from the market, and delivers rent recommendations that will outperform any team of analysts.
Our clients typically outperform the market by 3-6%. In an average property, that equates to an additional $600K - $1m in revenue every year.
It's not just about the financial results – it's also about the time you save. That’s more time you can spend on other vital tasks.
With a Return On Investment of 10-30 times, we're yet to find any other project apart from pricing that delivers such a high return. We're also yet to meet a client who hasn't achieved these results.
We've put together some commonly asked questions
to give you more information about Price Wizard.
Revenue Management is a strategic approach that has been utilised by various industries for decades. It originated in the airline industry before being adopted by the hotel industry, leading to a significant increase in their revenue. This strategy involves the use of extensive data and sophisticated algorithms to update prices daily, reflecting changes in demand and supply. Now, with Price Wizard, BTR operators can benefit from this data-driven approach too.
BTR operators should update pricing every 2-4 weeks, while hotels should update pricing daily. If prices aren't updated frequently, you run the risk of charging too much or too little, impacting your bottom line.
Price Wizard is a team of actuaries, financial mathematicians, data scientists, software engineers, and economists. We leverage artificial intelligence to develop smart, efficient, and profitable pricing strategies.
Price Wizard was created in response to the inconsistent and imprecise price updates observed in the hotel industry. We recognized the potential for a scientific, data-driven approach to significantly grow hotel revenue. Identifying similar challenges in the BTR sector, we saw an opportunity to extend our advanced strategies into this market.
Price Wizard primarily serves the accommodation and BTR industries, but our solutions are also applicable to other property sectors. These include retirement living, student accommodation, self-storage, and marinas.
Absolutely. Our goal is to optimise your pricing strategy, and sometimes that means recommending small rental adjustments, both upwards and downwards. These recommendations are based on changes in occupancy, market rent, and tenant behaviour.
You retain full control. You can disable or enable the software at any time, either for all apartments/rooms or for a subset.
We provide rent recommendations for both new and existing tenants. The asking rents for these two groups should differ, as the likelihood of a new tenant starting a lease isn't the same as an existing tenant renewing theirs. Achieving the correct rent relativity for new and existing tenants is one of the most challenging—yet crucial—aspects of BTR pricing.
We utilise hundreds of millions of data points drawn from your own database, industry activity, and local market prices.
Starting with Price Wizard is as easy as having a conversation. We would love to understand your needs better. Click here to set up a meeting.
We operate on a subscription model, with either monthly or annual fees. The fee is set to provide you with a return on investment of 10-30 times. Click here to obtain a quote.
Our goal is to help you optimise your preferred objective. This could involve maximising revenue, achieving a target level of occupancy, or enhancing the valuation of your property. Whatever your objective, we're here to help you optimise it
While internal analysts are valuable, there are three areas where Price Wizard offers distinct advantages: (1) Access to extensive industry data, (2) Expertise in pricing, economics, data science, and mathematics, and (3) Dedicated focus on pricing.
Have any questions? Get in Touch